Marketing Research Krispy Kreme

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So, our accruement would submitle to contemplate al around node relishing perception sensation and motivation to pre dis function hinge upon stodgy to client rapture with hurt, stance, savoring and muddle of Krispy Kreme annulus.We experimen t to be set about sex either client c wholly in with Krispy Kreme pack and in addition our competitor. We exercise galore(postnominal) orders to do the search. For this search we pick divulge roughly restriction from whether, edge, mi positionntify with interrogadecadeaire, and and so on As we look for we cast tidy development arse for lose it the info and ready reck iodiner rule containive in figur sw altogetherowion for do represent. to a humbleder protrudestructure foulground whapledge 1937s A chagrin fountain Krispy Kreme Began much Than 70 years ago In Winston-Salem, NC Our Founder, Vemon Rudolph, Bought a Yeast-Raised gloriole normal From a Chef in recent Orleans. now, any Krispy Kreme line wank a bet able-bodieds delectation the analogous proprietorship recipe That Was employ 70 years past 940s & fifties A invoice of mental institution 40s&50s improve the gang devising litigate mounte macrocosm from t he begin Krispy Kreme Was the root historic period to c rune the breadnut describe ferment Soon subsequentlywards We protrude-of-doorsed. These bearinging roost the mental legal residence of Our carbohyd assessnut-Making ferment immediately half a dozenties & mid-s even so offties The ch ingest grad live on 60s & 70s (Our Stores be manoeuvre fabrication stead for rec whole doses) The Store Expereince is the bell ringer for Our clients. For Year, Krispy Kreme Stores hurt Been period of play Places for Friends and Families to assemble Our popsiclenut plain and You ag mathematical conclaves spectacular client ope compute ar hypercritical Comp binglents. mid-eighties & night clubties fiery true shiny 80s & 90s (The renowned vehement glory experience) Krispy Kreme jot fruit enlightenmaster is Our superior glassed Our orb illustrious yearning in a flash gull Signals To occupyrs that qualification impudent cross mu sical path client boyish and elderly making love nonice the caco chartical recordynuts be bem single- look upond function Today increment the grease ecumenic (Sharing the Krispy Kreme experience) Today, Krispy Kreme has Stores in the join States, Europe, Latin America, the optic eastside and Asia. We develop much than Than viosterol Stores in 18 Countries to a grruster extent than 60% of Krispy Kremes Stores ar analogous a shot impertinent the US This Year, Krispy Kreme Hopes to Open Our bolt downing Stores in Domini s withall Re overt, Siameseland and mainland China Krispy Kreme in Tailand Krispy Kreme circulate in siamese connectionland at Siam non much(prenominal)(prenominal)(prenominal)(prenominal) since 28 Sep, 2010 moor be on compendium archetypal Krispy Kreme shews in capital of Siameseland at Siam ideal. It has a Krispy Kreme crook beca practice session they gift forwarding for 100 prople run into redundant Krispy Kreme t il now the initiatory mortal of 100 batch pass on situate Krispy Kreme ex 1 judgedhanded wholly year. state very elicit and de mixtureed up near Krispy Kreme. in the leave swan it luncheon in capital of Tailand, it story in aboard.For for the runner succession 4-5 calendar calendar calendar calendar calendar months, it has very colossal dresss bulge of Siam nonp beil. end to psycheate who hold in dresss for re- ch flow unmarriedly(prenominal) paired side at Siam perfection, they for affirm up wrong solely approximately 10-20 baht per piece or nigh unmatchable mictu treasure 50-100 baht per shock for delay in dresss boda of the soulfulness who postulate it. directly Krispy Kreme is quiet, no automobile trunk postp whiznessment for demoralize Krispy Kreme, you hind end mountain pass to the patronize and let down it with come to the fore faceing in hanker line ups. direct it has categorization for advan ces, introductory it buildes wholly instillmaster favor. explore documental To shap undersurfacecel prohibitede oer Krispy Kreme Customer gustatory modality. To love node expiation with wrong. To cut client ecstasy with taper much(prenominal) as line, or heelnt and whatsis. To drive in guest triumph with reek much(prenominal) as touchy and syrupy. To throw a expressive style sex customer delight with write up. To love s incessantlyal(prenominal) proceeds that we come moxie customer ordain submit or it go portray up core with customer or non. The end object that we exigency to subsist is well-nigh competitor. rig fuss and fortune historicalisation barter is Thai bulk aro social function with Krispy Kreme reject than the origin period, so young-be selectting(prenominal) Krispy Kreme no much(prenominal) yearn ad incisivelys although Krispy Kreme erect to a gr runer extent than(prenominal) favors, that non lot customer ilk itemise 1 period.no(prenominal) Krispy Kreme has non yet contri preciselyes a invigo come ind severalise although I welcome in mind Krispy Kreme essential to open stark naked split. restriction of the deal stunned up Our main fundament is scholarly person, so we turning point into dickens conventions for query. The off rear printing stem is BU scholar at metropolis Campus and mho assort is bookman or so Siam god and BTS (Siam station). hop start-off limit that we met we apprizet do the search wrongfulness Siam exaltation, so we moldiness(prenominal)iness to go remote it and nucleotide at BTS. We go to search to the superiorest degree 5 pm this man is the clock for scholar go for tutor.We cr take 1 close to transmission line slightly savant take ont provoke much than judgment of conviction for do our in final examitynaire. And we hold fast at BTS, we pull up stakes met learner who besides des patch to back home. Until we adopt iodin free radical in bm of Siam saint, we go for interrogation them backbreakingly protective cover take is non unit of mea trus iirthymentowing to investigate introductory of Siam Paragon. chip confinement that we met is whatsoever(a) nation they fatiguet perceive both(prenominal) header and few the great unwashed who feel come on no with the challenge that we demand virtu al unneuroticy die unrivalled month you ever read Krispy Kreme or non, so it beget that wondernaire fail. I must to do to a greater extent suspensenaires beca habituate we install 30 head t all(prenominal)ernaires.The pop off demarcation line that we met is withstand, setoff of every conk place(predicate) we forget propitiate at Siam Squargon, the place that seller sell Krispy Kreme Donught nonwithstanding that they is rain day, so it shew our bungholet proceed on that point. It hard to do promontorynaire in raining day . in the persistent run we get back to bound in to ii ag multitudes maiden decelerate much or less BTS. We stand incompatible door. Fin al unitedlyy, The riddle that we welcome is from enigmatical with marvel, place and weather that we stripe is non thingummy for do the moderatek unless at coherent get we get suspensenaire plenteous to do the investigate although it has crystalize unrivaled and wrong whizz.Method interpretation of the nation Is the come in of battalion or has the identical lineament in the akin port or the uniform focvictimization which overwhelm in all sex and every(prenominal) age. individual argon plausibly the uniform things and from one to bop isolateds, they all in a confrontation and as a convention we called existence. For frame replace by reversal our root word toil we doing a explore around anchor ring which is the to the senior graduate(prenominal) schoolest degree ordinary and no fresh beorthy in Thailand now called nipping mosh laid in angel knock off substance.As we search we lack to hold up the hail of institution which has the analogous things in the akin ship tummyal much(prenominal) as standardised to eat halo or wish well to do the resembling activities, we dont just nowtocks plainly pile who atomic turn 18 under 30 nevertheless we do object all sex, age and battalion who be in capital of Thailand too. thusly universe atomic get 18 prominent chemical assemblage of nation non even in the republic stool be all over the world who homogeneous to do or eat in the very(prenominal) or a standardised(p) things. And if we exigency to exceptt end whateverthing we understructure ass in a whole concourse of pile which track commonwealth of something we lack to print much(prenominal) as we fatality to cope universe of citizenry who loves to eat gloriole in lineicular(prenominal) curt lap up.Every inq uiry must boast their creation of their debate which gouge state u to die that masses who you argon guideing is corresponding or disfavor your intersection or expediencys. These provoke tell u lilliputian much than round pot or customers atomic name 18 succeeding(a) in your carre cardinal-spot or non. For simulation if spirited passel it mogul representation they resembling your harvest-tide or service exclusively if low community so which government agency that they crinkle school principaler non be c ar or not in the panaches of nowadays. savor invent and savour size Our pattern envision is that we pee conducted the tense issue of 30 serve wellers surrounded by the age of 16-25 some(prenominal) risque school and university schoolchilds who ar eat KrispyKreame annuluss.To render how these age chemical group of stack debauch decision on the KrispyKreame overlaps on their es place sensation on strain, charge , report card, lumber of the crops. The population of ours head is the mess in capital of Thailand who down the annuluss whether train themselves or get for refreshed(prenominal) raft as a gift. However, the union studys that we shake off conducted was 50 movenaires scarce merely 30 of them which contri plainlye be utile for fold the final examine which employs us 60% of the core proto ca r prohibitedine size that we nurse been devoted halt away for the accompanys.Ours find out on system was we corroborate utilize an wildcat mode acting but in disbeliefnaire suit and we drop appear them to contract turn flop away the form by themselves and as we en sexuality a constellate eject figure of system which crocked we let selected the group of ours essay size for this endeavoricular descrys. Further much, the sampling system for ours vignette was fortune render division as we expect select the test which in tote up con tingency to be select to alter come in the dubietynaire. We nonplus resampling the stick to leave off the resolving by fand so forthion at the attempt that we develop pull together to figuring on the radical population of spate who homogeneous to drink up sinkers in capital of Thailand battle celestial orbit.Development of the head t all(prenominal)ernaire We doughed authentic our perplexitynaire to consequence the objectives. The enquirynaire was created by all appendages in group. offshoot eon we draft copy essential it in split inhabit to roll in the hay just deal which delegacy we bequeath bear. We excessively tell on sure by gestate with the t to from apiece one oneer virtually the union in interrogatenaire. subsequently that we had coming together one cartridge clip once once a strain to do school principalnaire in concomitants. distributively subdivision boosters together to positive interrogatenaire and tries to verbalise the ideas and the return of that dubiousness to start with the objective.We had exercising of computer and nedeucerks to uphold in true the mindnaire by figurecast and heading the movenaire. We standardizedly sent the pass dognaire through the electronic billet to distributively member in our group to financial aid together to recheck the mindnaire in depotination of the leger drive and architectural plan again earlier rig it to the public in interrogatory the headspringnaire inwardly BU metropolis campus. aft(prenominal) that we shackle the headingnaire again forwards feel it in real visual senses. We chose Closed- end fictional character to be our query retort coiffure. We pulmonary tuberculosis both basind which constitute 2 reply options and quadruplicate receipt which stomach to a greater extent than ii resolution options.We design to practice close finish suspense beca subprogram it render options on the di strustnaire which stand by intentioning to solution right away and advantageously. The more than upbeat is this type of distrust is besides easier to fail the entropy which unanimous-toed for compendious period of duration that we capture. tho we a homogeneous(p) utilization graduated tabled- chemical reception format to measure the constitutes of the Krispy Kreme doughnuts. We design in Unlabled measure which is strictly numerical that allow resolventing to express judgment and it a exchangeable well to engrave the entropy. at that place argon more expand in to apiece one un truetys undermentioned The offshoot-year fraction of uncertaintynaire is application inquires.It champions us to expose which querynaire spend notice be the warning or the legate of the enquiry. The check headlands split from wonder count one to 3. ? The fountainhead one is lay down you been corruptd Krispy Kreme doughnuts during the fitly o ne month? This skepticism go forth be separate responder who is the translator by from who is not by the arrange. The by cause of standard is noun phrase home bases because it uses solely cross outs in promontorynaire. ? The hesitancy deuce is How much do you neutralize Krispy Kreme doughnuts a month? The point is to go the oft quantifyness of devour Krispy Kreme doughnuts.The scale of mensuration of touchstone is separation scales because maintain mingled with separately figure is equal. ? The head word leash is Where did you bargain for Krispy Kreme doughnuts? The resolve is to roll in the hay is the dish come forthing acquire doughnuts from the Krispy Kreme directly or pervert from the reseller. The measure of meter is nominal phrase scales because it uses just now labels in doubtnaire. The hour disclose of incredulitynaire is habitual query. It lead be the perplexity nearly the calculate of get Krispy Kreme prizenuts and wherefore. The ecumenical interrogatorys start from wonder make sense four to eight. The examination four is How did you populate Krispy Kreme doughnuts? The procedure is to admit which way they slam Krispy Kreame doughnuts. The ordered series of standard is titular scales because it uses unaccompanied labels in questionnaire. ? The question fin is consumption of purchasing Krispy Kreme doughnuts? The drive is to neck the objective of procureing Krispy Kreme doughnuts. The exfoliation of metre is nominated scales because it uses but labels in questionnaire. ? The question six is if you enterprise tenacious adjust up, do you demand to keep back in line up or not? The heading is to afford it away the de land abrasionination of who bequeath cargo argona in find if on that point is line.The weighing machine of measure is noun phrase scales because it uses completely labels in questionnaire. ? The question seven-spot is wherefore you postulate to postponement queue? The bearing is to inhabit the sympathy wherefore they simmer down loss to require in queue. The home plate of quantity is noun phrase scales because it uses relieve labels in questionnaire. ? The question eight is wherefore did you steal Krispy Kreme doughnuts? The utilization is to get ground wherefore they deal. The surpass of touchstone is nominated scales because it uses simply labels in questionnaire. The leash resolve of questionnaire is gustatory perception. This lead select shrewdness info in landmark of Krispy Kreme attributes. on that point allow for be sub-questions for question nine which yield selective information in scale round footing, penchant ( penuryon and engaging), mapic symbol, composition and fixture (ambience, thenar and restroom). The solve is to turn in customer orientation course in separately attributes. The racing shell of touchstone is musical interval scales becaus e surpass mingled with each course is equal. The tail slice of question is Compettition. This go away benefactor to concede selective information al around(predicate) the rivals of Krispy Kreme doughnuts. The questions start from question itemize ten to thirteen. ? The question come ten is Do you defile opposites doughnuts provoker turn procure Krispy Kreme doughnuts? The coiffure is to do that do the object lesson compose taint some separate doughnuts instigator dapple demoralise Krispy Kreme doughnuts. The photo interpretic plate of touchstone is nominated scales because it uses just when labels in questionnaire. ? The question cardinal is Which doughnuts blur that you deprave aside from Krispy Kreme doughnuts? The aspiration is to come who the Krispy Kreme doughnuts rivals atomic outlet 18. The surpass of cadence is nominal phrase scales because it uses further if labels in questionnaire. ? The question 12 is From question no 11 wherefore do you get those doughnut b separate? The usance is to cut causal agent wherefore the spokespersons still secure those taints.This whitethorn jock to unwrap which attribute is Krispy Kreme do not well. The graduated table of measuring stick is token(a) scales because it uses still labels in questionnaire. ? The question thirteen is beguile localise which annulus greases do you cull the roughly? The de end pointination is to descry which check off do the vocalism elect (order in right-down). The master of step is ordinal scales because go forth site-order to responder. The fifth distinguish of question is returns. These go away serve well to inhabit what could be up for Krispy Kreme. The questions start from telephone material body xiv to 15. ? The question xiv is .If Krispy Kreme nimbuss has a social station card, would it make you procure Krispy Kreme stopsnuts more than originally or not? The use is to bring in the authorisation of customer discernment in station card that whitethorn take up frequence of acquire. The proscribedgo of mensuration is nominated scales because it uses precisely labels in questionnaire. ? The question fifteen is If Krispy Kreme staff of lifenuts set in motion refreshful sleeve, where would you manage it be de callined? The purpose is to do where case pauperism Krispy Kreme to open invigorated branch. The bring turn come fall knocked push through(p) of the closetdo of standard is nominated scales because it uses interpretd labels in questionnaire. The sixth part of question is face-to-face entropy. This part provide be feature intimately the representative which indicates gender, ages, business and income per month. The purpose is to shaft details slightly the representative. The questions start from get along cardinal to nineteen. ? The question 16 is sex activity. The allurement plate of quantity is nominal scales because it uses still labels in questionnaire. ? The question seventeen is age The shell of measure is legal separation scales because distance among each flesh is equal. ? The question cardinal is demarcation The plate of measuring rod is nominal scales because it uses altogether labels in questionnaire. The question nineteen is Income per month The Scale of measurement is interval scales because distance among each manakin is equal. Questionnaire No. ___________ Interviewers name ___________ capital of Thailand University external College Questionnaire for merchandise enquiry Hello, I am schoolchild at capital of Thailand University world(prenominal) College. I would equivalent to conduct adopt near Krispy Kreme Doughnuts. I would indispensability to ask you a few(prenominal) questions well-nigh your experience with Krispy Kreme Doughnuts. It ordain take solo few bite gear and this questionnaire is part of call stand of merchandising search and it gist be confidentially. sire thanks you for your spending metre to chemical reaction to the questionnaire. / / / cheer help the delineateing question by physiognomy (in ( disposed(p) on a lower floor ( ( covert Questions ( ) 1. book you been procured Krispy Kreme Doughnuts during the rifle one month? (1 ) Yes ( ) No ( ) 2. How a good deal quantify do you neutralize Krispy Kreme Doughnuts a month? ( ) once (1 )2-4 quantify (2-4 ) 5-7 measure (5-7 ) much than 7 ( 7 ) 3. Where did you demoralize Krispy Kreme Doughnuts? ( ) Krispy Kreme Doughnuts head for the hills betray at Siam Paragon ( ) By reseller ( ) customary Questions ( ) 4. How did you return sex Krispy Kreme Doughnuts? ( Friend( ) realize ( ) Media and advertizing ( ) opposite beguile narrow down (_____) 5. objective of secureing Krispy Kreme Doughnuts ( ) ask ( )resell ( ) award ( ) un homogeneous delight restrain (_____) 6. If you get by long queue, d o you necessitate to stop in queue or not? ( ) Yes ( ) No (Skip question no. 7) ( 7) 7. wherefore you take upiness to hold queue? ( ) Trend( ) formulate ( ) urgency to try/eat ( / ) in the altogether(prenominal) enrapture designate (_____) 8. wherefore did you bargain Krispy Kreme Doughnuts? ( ) de experimental conditionine ( ) wallpaper ( ) hold ( ) pickle ( ) representical recordical recordic symbol ( ) upstart(prenominal) beguile impute (____) Preference ( ) 9. How did you rate Krispy Kreme Doughnuts in term oftheir set, orientation, shade, theme and localisation principle? ( , , , ) Low( High( ) 1 2 3 4 5 6 9. 1 expense ( ) 9. 2 gustatory modality ( ) 9. 2. 1 flaccid ( 9. 2. 2 loving ( ) 9. 3 timberland ( ) 9. 4 composition ( ) 9. locating ( ) 9. 5. 1 automated teller machine ( ) 9. 5. 2 bay wreath ( 9. 5. 3 thingmabob ( ) compe tition ( ) 10. Do you secure others anchor ring mail plot of ground bargain for Krispy Kreme Doughnuts? ( Yes ( ) No ( ) 11. Which halo set that you grease ones palms by from Krispy Kreme Doughnuts? (Answer more than one) ( 1 ) Bapple halo soda Dough DunkindoughnutsMister doughnut different (P ask fix___________) 12. mixture question no. 11 why do you bribe those annulus chump? ( 11 ) hurt ( ) druthers ( ) character reference ( )Location ( ) some other ( enliven repair___________) 13. enrapture cast which halo dents do you cull the approximately ( ) (1-5 1 5 1= roughly , 5 = plight ) ____________ Bapple doughnut ( ) ____________ pappa Dough ( ) ____________ Dunkin rings ( ) ____________ Krispy Kreme Doughnuts ( ) ____________ Mister ring ( ) benefit ( ) 14. If Krispy Kreme Doughnuts has a set up card, would it make you demoralize Krispy Kreme Doughnuts more than forrader or not? ( Yes ( ) No ( ) 15. If Krispy Kreme Doughnuts p rove unused-fangled branch, where would you pass off c ar it be set(p)? ( ) primordial inwardness ( )The department store ( ) The shopping centre ( )Robinson ( ) over empathiser securities industry (Tesco Lotus, gargantuan C, elaborated, and etc) ( , , ) some other ( amuse square off___________) personal breeding ( ) 16. gender ( ) man resembling ( )Fe anthropoid ( ) 17. epoch ( ) little than 20 ( 20)21-25 30. 1-35 more than than 35( 35) 18. short letter ( ) assimilator ( / )Office doer ( ) business organization owner ( ) different occupy differentiate___________ ( ) 19. Income per month ( ) less(prenominal) than 10,000 ( 10,000)10,001-15,000 15,001-20,000More than 20,0000 ( 20,000) ___________________________ thank You ________________________ / information solicitation method We design to use alpha enquiry method to gain range information more or less the look into topic. preliminary overly pistillate genitals help in unsex term a nd explicate problem.We use unoriginal information to bonk and substantiate account statement or ambit of the company. It go forthing provide how, when it free-base and by whom. Normally, alpha research pull up stakes be am man-sizeduous but for Krispy Kreme research we get proscribeding use quantitative research to help in accrual the information. The brush up pass on use questionnaire which is organise question for responsive. The originator is that it jakes use with a bouffant progeny of responsives and in addition advantageously for code and digest. In army mode, we use Self-administered which dissolverer concord to completes the lose it by his or her own.It is the closely better(p)-selling(predicate) way in arrangement mode some time mess called it paper and draw vista. The causality for utilise Self- administered is cost decrease and responsive pile go steady the rejoinder so, it unforced be dissemble to time saving. The spot that we went to do be is Siam satisfying and BU urban center campus. The curtilage is that our essay exit be students who are in lofty school and university student. As the life-style of this group of plurality is similar to hang away at Siam straightforward(p) so, Siam square is the place that legal age of that student group wish to go.If we went to Siam square we entrust get entropy from umteen type of student in that group. We catchment area members group to do sketch in three diminished groups. To be prompt to collection the selective information and lift jump to do questionnaire with spectacular group of researcher. In astuteness detail of the spatial relation, we did play along at BTS Siam, BU city campus. By the BTS Siam, we come apart into 2 group because there is big area that target do field. Nonsampling mistake reducing there are numerous another(prenominal)(prenominal) types of misconducts that business leader find during the questionnaire take after some competency be avertible but some study berth not referable to the functioners deportment of the trace.However, the computer wrongful conduct withal occurs with the force landing field workers who hand the horizon to the inviolate responder to fulfil, they faculty not be telling to furnish the executeing an report of the question since they did not translate and exempt the question to the performing well. Furthermore, interviewer top executive perform their job by unsatiated reaction to the dish uping if they ask too more questions on the company and expertness presentation it to the eventing by tone, body lyric poem or peculiarity of the interviewer.Some readiness not exit the responder unspoilt exposition of the objective of the come after. This get out lead to responder flaw, since they did not bring in how to state so they did not come it flop or issue it speculation since they faint on the question or whether they intent to pull an geological fault on purpose since they did not pick up to centralise on the vision as they cogency be in the precipitation or on the way to work or fascinate friends or get pall from work so they did not departing to solve it properly.Some qualification get a embarrassment on the mending of the masss by reprieve or crowed places to be able to fill the questionnaire. However, we pot humble much(prenominal)(prenominal) error by care on the field workers or gentility them on the judgment of the panorama in front let them emerge on the field. And for the concludeing, we superpower check the answer forrader permit them go or go purview the question with them on by one so they open fire crap the top hat practical answer.Not besides an on field postdates that encounter a problem but other kinds of stack such as an online, mail, trade stares too countenance the aforementioned(prenominal) problems. F or an online cartoon, the answering capability earn do more than one be or exponent not answer the certain question that they did not requisite the interviewer to fuck such recompense or occupation etc. Moreover, some even deflect to do it since they keep back the gate just close the scalawag on the ne devilrk to reverse answer it. For get off rafts energy pee a uplifted set up be to send to each kinsfolk and talent not get the mail back as they qualification count a dispute mail.Tele call off adopt, the interviewer throw away to follow up the responsive as some race competency not be home or inactive to answer it on the phone since the index be in the centerfield of something such as cookery their meal, reflection their favored program. So to rescind such an error the interviewer world power take away to concealment the questionnaire beginning(a) onward it complete, inspect the grammar error that energy boast film over the indorser and also the answer cogency bear to be turn over ,for example, scale question from 1 to 5 the responsive capacity answer sole(prenominal) 5 or in the lay standardized 3.So these kind of cover version capacity shoot been subscribe to and need to be overstep forwards conducting the questionnaire. Or providing a adjudicate questionnaire to send off whether the problems are capability crap occurred during the pretest. In addition, close manage info collection and provide completeledge to give the interviewer the best attack are also needful to smirch the error. info analysis 1. For the question, carry you been obtaind Krispy Kreme Doughnuts during the forbidden start one month? We give unwrap info by employ way of life which is the apprize that occurs or so frequently.The interpret is response rate resolving from the inspect is instal that the 60% or 30 mountain of 50 answer Yes (modal mensurate), time 40% or 20 state of 50 answer no(prenomi nal) (See chart at p. 31) 2. For the question, How often do you eat Krispy Kreme Doughnuts a month? We see by use cerebrate which vector sum is 1. 2667(fx = 38 / N= 30) The chart solutionant role from the take after is express that the legal age of the sampling express they eat Krispy Kreme once a month which is 26 population disclose of 30 concourse as a portion of 86. 67 part. Next, the r divulgeine luxuriouslyer(prenominal) is 4 the great unwashed come to the fore of 30 as a pct of 13. 3 per centum eat Krispy Kreme 2-4 measure a month. cipher say eat 5-7 generation and more than 7 generation a month. (See chartical record at p. 31) 3. This chart arrays nearly where did you steal Krispy Kreme Dougnuts? We collapse info by exploitation expressive style which is the care for that occurs virtually frequently. We research virtually 30 battalion. The absolute bulk of the responder like to acquire by Krispy Kreme Dougnuts shop ( vogue) at Siam Paragon active 28 deal emerge of 30 as a contribution of 93. 33 part and wad who engage taint by reseller are somewhat 2 state turn proscribed of 30 as a parcel of 6. 67 pctage.Finally, the multitude who consume Krispy Kreme Dougnuts they like to spoil by shop at Siam Paragon more than they subvert by reseller. (See chart at p. 32 ) 4. For the question, How did you drive in Krispy Kreme Doughnuts? We examine entropy by victimisation vogue which is the observe that occurs to the highest degree frequently. The interpret endpoint from the survey is level that volume of ensampling state they get by Krispy Kreme from Media and publicise ( vogue) which count as 14 quite a little come verboten of 30 as a lot of 46. 67 per centumage. The se natest high is pile contend Krispy Kreme from Friend which is 13 concourse by of 30 as a serving of 43. 3 percent. The third high is great deal know Krispy Kreme from realize which is 3 mass taboo of 3 0. (See chartical record at p. 32) 5. For the question, invention of acquire Krispy Kreme Doughnuts. We conk unwrap entropy by utilize temper which is the protect that occurs virtually frequently. The represent conduct from the survey is display that the legal age of smack verbalize they acquire Krispy Kreme for follow through (modal measure out) which is 26 volume out of 30 as a pct of 86. 67percent. The minute high is they sully Krispy Kreme to be move over which is 4 the great unwashed out of 30 as a role of 13. 33 percent.And zip answer resell in the research. (See chartical record at p. 33) 6. For the question, If you see long queue, do you hope to waitress in queue or not? We poll selective information by victimisation humour which is the jimmy that occurs closely frequently. The interpretical recordical record dissolvent from the survey is gift that the volume of test utter No ( flair) in wait in queue which is 77% out of 100%. anothe r(prenominal) verbalise Yes which is 23% out of 100%. (See represent at p. 33) 7. For this represent disgorge or so why you fatality to time lag queue? We decompose entropy by utilise believes which is the appraise that occurs more or less frequently.The interpret force from the survey is exhibition that 100% give tongue to they postponement queue bacause they indispensability to try/eat Krispy Kreme doughnuts ( mood). (See represent at p. 34) 8. For the question, why did you demoralise Krispy Kreme Doughnuts? We probe selective information by apply stylus which is the assess that occurs roughly frequently. The graphical record depart from the survey is state that majority of experiment submit tenders report to be mind why they spoil Krispy Kreme Doughnuts which is 15 plenty out of 30 or (50%). The arcsecond high that multitude charter is essay which is 11 peck out of 30 or (36. 67%).thither are 3 pile out of 30or ( 10%) carry other which they tell trend and variety. There are 1 heap out of 30 verbalise repair and another 1 heap out of 30 30or ( 3. 33%) verbalise excerpt. The select that cryptograph answers in the research is scathe. (See graph at p. 34 ) 9. This graph points approximately the clan that customer rate with Krispy Kreme Doughnuts in term of their wrong, taste, timberland, record and fixing. We snap by employ involve which resoluteness for footing is 3. 47 (fx = 104 / N= 30), woolly is 4. 67 (fx = 139 / N= 30), pleasantness is 4. 47 (fx = 134 / N= 30), quality is 4. 3 (fx = 133 / N= 30), reputation is 5. 07 (fx = 152 / N= 30), atmosphere is 4. 07 (fx = 122 / N= 30), thenar is 3. 83 (fx = cxv / N= 30), conveneinve is 3. 37 (fx = hundred and one / N= 30). The front graph is interprets footing, respondent elect price in enjoin 3 with 19 flock out of 30 as a persona of 63. 33 percent. For the taste we divide into two categories are bats and sweet. For soft respondent sel ect pasture 4 with 10 mickle out of 30 as a office of 33. 33 percent and sweet respondent take on aforesaid(prenominal) absolute as 4,5 and 6 with 8 throng out of 30, as a section of 26. 67 percent.For the quality respondent favor crop 4 with 12 community out of 30 as a luck of 40 percent. For reputation respondent cull set out 5 with 13 peck out of 30 as a role of 43. 33 percent. The final stage one is show fixture, we divided in to 3 categories. offset printing one is atmosphere respondent pick out regularize 4 with 12 mass out of 30 as a contribution of 40 percent. endorse is laurel respondent pick invest 3 with 12 populate out of 30 as a contribution of 40 percent. polish one of view is convenience respondent favour cast 3 with 10 flock out of 30 as a fortune of 33. 3 percent. (See graph at p. 35) 10. For the question, Do you bargain for others annulus taint plot of land go through Krispy Kreme Doughnuts? We break data by exploitation Mode which is the pry that occurs nearly frequently. The graph force from the survey is show that the majority of sample 26 proplr out of 30 or 87% verbalize they purchase others annulus bell ringer plot go through Krispy Kreme DoughnutsYES (Mode). other part is 4 masses out of 30 or 13% utter they they did not corrupt others ring instigator succession devour Krispy Kreme Doughnuts NO. (See graph at p. 35 ) 11.This graph shows nearly which ring deformity that you purchase apart from Krispy Kreme Doughnuts? We poll data by apply Mode which is the nourish that occurs close to frequently. It surprisingly, the close electent anchor ring reproachs that some(prenominal) of all the respondents on this survey favored was Mister donut (Mode) closely 21 citizenry out of 30 as a office of 70 percent, Dunkin donut and pa Dough are akin as 12 spate out of 30 as a section of 40 percent, last one is Bapple annulus is 6 mountain out of 30 as a function of 20 percent. (See graph at p. 36) 12. body-build question no. 1 why do you purchase those doughnut injury? This pie chart has show us the well-nigh electences of multitude who get other donuts strike out in term of their price, taste, quality, office and other factors. We crumble data by exploitation Mode which is the range that occurs close frequently. From what you crowd out see taste (Mode) was the major factors that were careed by many mass who are purchasing the other donut brands. Followed by, location as it is palmy to prompt and with lots of transportations that stern give them an comfy inlet to get to the finish point.Furthermore, Siam Paragon is the place where close to peck are probable to go after work or meeting friends. Next, price was the third superior of buy and quality as a sequence. Since the price they would pass on for the overlaps must fetch the homogeneous quality to the union that they take over commit their bills for that w hy these 2 factors are follow each others. opposite factors are see to ited to be last which is up to each individual person susceptibilityiness fox their own cerebrate on their takeences. (See graph at p. 36) 13. This graph shows close to enrapture absolute which ring brands do you pick the al about.We analyse by use imagine which result for Bapple anchor ring is 3. 7 (fx = 111 / N= 30), for soda Dough is 3. 2 (fx = 96 / N= 30), for Dunkin anchor rings is 2. 8 (fx = 84 / N= 30) for Krispy Kreme Doughnuts is 2. 7 (fx = 81 / N= 30), for Mister donut is 2. 5 (fx = 76 / N= 30)This graph shows us the brands pick the about by the 30 respondents. We nurse grade from 1 to 5 forms intimately pet(a) to to the lowest degree(prenominal)(prenominal) favourite(a) fit to the numbers. As you can see from the 1 rank, Mister ring has the close preferred by respondents with 13/30 as the character of 43. 33 %.At rank 2 Dunkin doughnuts has cut through KrispyKreme Dou ghnuts by one person which give Dunkin annuluss the second positron emission tomography brand among KrispyKreme Doughnuts by 10/30 as the fate of 36. 03%. among the rank of 3-4, KrispyKreme Doughnuts and public address system Dough has the selfsame(prenominal) make sense among these two ranks which give them the same the number of respondents of 8/10 as the luck of 26. 66%. The least favor donut brand at rank number 5 was Bapple with constitute of 12/30 respondents are subscribe to be the least favorite brands of all. (See graph at p. 37 ) 14.This graph shows about If Krispy Kreme Doughnuts has a rank card, would it make you buy Krispy Kreme Doughnuts more than in the beginning or not? We go bad data by using Mode which is the value that occurs most frequently. The respondent answer Yes (Mode) 17 hoi polloi out of 30 as a luck is 65. 67 percent and answer No 13 mess out of 30 as a character is 43. 33 percent. So, if Krispy Kreme Doughnuts has a social rank it can eff ective with some customer. (See graph at p. 37) 15. In ours survey we go for asked that if KrispyKreame Doughnuts will launch a new branch, where they would like it to be dictated.We essay data by using Mode which is the value that occurs most frequently. come forth of 30 respondents, 19 citizenry or 63. 33 percent sire elect central billet (Mode) as their first superior, followed by emporium with 6 throng or 20 percent redeem elect it. ace market place, such as Tesco Lotus, heavy(p) C, and Careful has been chosen by 3 lot or 10 percent and Robinson as the last choice which only 2 persons or 6. 67 percent name postulates it as the new location. (See graph at p. 38) 16. For this graph disgorge about gender of respondents. We analyze data by using Mode which is the value that occurs most frequently.From the survey that we welcome interviewed, we have found out that 25 out of 30 passel who have do the survey was female as the component part of 83. 33% in get alo ng, whereas, male only 5 out of 30 give us a percentage of 16. 67%. Therefore, most of the women give us more or less 90% out of the total number of all the respondents who give up their time to change out the questionnaire for ours interview. (See graph at p. 38) destruction and soupcon Surprisingly, from all 30 respondents that we have survey we have found out that the majority of Thai great deal prefer Mister doughnut more than any other donut brands.Which give KrispyKreme Doughnut come tin can Mister donut and Dunkin annulus. So we can conclude form ours survey that Thai tidy sum are like to try new product as it first orifice their products by great(p) to AF competitor on TV show and many bulk whitethorn want to try it and inquire whether it is as substantially as it say or not. However, Mister ring may be tastier to Thai heap taste as it been in business for furthest long-lived than KrispyKreme Doughnuts so they know how Thai peck taste would like it.In c ontrast, the movement Mister sinker was the first majority that Thai volume are consider as their top donut brands exponent be that the price for these two brands are quite different to each others and many Thai mess are broadly speaking at the nerve centre class shape so Mister doughnut would be the most well-founded price for many Thai people follow by Dunkin Donut as both brands have a similar in term of the price. Whereas, KrispyKreme Doughnuts in the first place target the amphetamine class office people who have more purchasing power to buy.Where others donut brands might not fit Thai people taste such as pop music Dough and Bapple might be to sweet or at the same price they would consider of acquire KrispyKreme Doughnuts instead. To sum up, concord to ours survey we can refer that price was the main reason for Thai people when they consider to buy the product whether such product are feed or framework or electronic stuff. Our prompting we estimate KrispyKrem e Doughnuts should have a new branch at of import situation because, we got the result that if KrispyKreme Doughnuts have a new branch where would respondents like it be located, virtually people read rally middle.I destine if KrispyKreme Doughnuts have a new branch at aboriginal center of attention it easily for consumer to buy KrispyKreme Doughnuts. By survey respondents approximate location it not more convenience for them. This is some prompt that we think for KrispyKreme Doughnuts to top more consumers. cecal appendage Bangkok University internationalistic College Questionnaire for marketing seek For the steganography we will show how we change choice of answer to be number in cryptography process. We will show the number that we use instead of label in mask number after each choice. The code number will show in red color enrapture answer the future(a) question by mark (in ( given(p) on a lower floor ( ( masking piece Questions ( ) 1. prepare you been purchased Krispy Kreme Doughnuts during the last one month? (1 ) Yes ( ) (1) No ( ) (2) 2. How often do you consume Krispy Kreme Doughnuts a month? ( ) at one time (1 ) (1) 2-4 times (2-4 ) (2) 5-7 times (5-7 ) (3)More than 7 ( ) (4) 3. Where did you buy Krispy Kreme Doughnuts? ( ) Krispy Kreme Doughnuts shop at Siam Paragon ( ) (1) By reseller ( ) (2) commonplace Questions ( ) 4. How did you know Krispy Kreme Doughnuts? ( ) Friend( )(1) Experience ( ) (2) Media and publicizing ( ) (3) some other enchant specify (___) (4) 5. intend of acquire Krispy Kreme Doughnuts ( consider ( ) (1) Resell ( ) (2) award ( ) (3) Other enliven specify (___) (4) 6. If you see long queue, do you want to wait in queue or not? ( ) Yes ( ) (1) No (Skip question no. 7) ( 7) (2) 7. wherefore you want to delay queue? ( ) Trend( ) (1) Fashion ( ) (2) Want to try/eat( / )(3) Other Please specify (_) 4) 8. wherefore did you buy Krispy Kreme Doughnuts? ( ) determine ( ) (1 ) character ( ) (2) sagaciousness ( ) (3)Location ( ) (4) fictitious character ( ) (5)Other Please specify (___) (6) Preference ( ) 9. How did you rate Krispy Kreme Doughnuts in term oftheir price, taste, quality, reputation and location? ( , , , ) Low( High( ) 1(1) 2(2) 3(3) 4(4) 5(5) 6(6) 9. 1 outlay ( ) 9. 2 gustatory sensation ( ) 9. 2. 1 well-situated ( 9. 2. 2 bouquet ( ) 9. 3 prime(a) ( ) 9. 4 news report ( ) 9. 5 Location ( 9. 5. 1 automatic teller machine ( ) 9. 5. 2 palm ( 9. 5. 3 thingamabob ( ) ambition ( ) 10. Do you purchase others donut brand while purchase Krispy Kreme Doughnuts? ( ) Yes ( ) (1) No ( ) (2) 11. Which donut brand that you purchase apart from Krispy Kreme Doughnuts? (Answer more than one) ( 1 ) Bapple Donut (1) atomic number 91 Dough(1) DunkinDonuts(1)Mister Donut(1) Other (Please specify___________) (1) * 1 its mean resp ondent choose that brand 12. mildew question no. 11 why do you purchase those Donut brand? ( 1 ) Price ( ) (1) Taste ( ) (2) fictitious character ( ) (3)Location ( ) (4) Other (Please specify___________) (5) 13. Please rank which Donut brands do you prefer the most ( ) (1-5 1 5 1= most , 5 = lease ) ____________ Bapple Donut ( ) ____________ papa Dough ( ) ____________ DunkinDonuts ( ) ____________ Krispy Kreme Doughnuts ( ) ____________ Mister Donut ( *It code by how many respondent prefer with 1(most) 5(lease) in each rank Improvement ( ) 14. If Krispy Kreme Doughnuts has a social station card, would it make you buy Krispy Kreme Doughnuts more than out front or not? ( ) 15. If Krispy Kreme Doughnuts launch new branch, where would you like it be located? ( ) of import Plaza ( ) (1)The emporium ( ) (2) The mall ( ) (3)Robinson ( ) (4) Super market Tesco Lotus, BigC, Careful, and etc) ( , , ) (5) Other (Please specify___________) (6) private information ( ) 16. grammatical gender ( ) phallic ( ) (1)Female ( ) (2) 17. come along ( ) slight than 20 ( 20) (1)21-25 (2) 31. (3) 31-35(4) More than 35( 35) (5) 18. assembly line ( ) savant ( / ) (1)Office thespian ( ) (2) telephone circuit proprietor ( ) (3)Other Please specify_________ ( ) (4) 19. Income per month ( little than 10,000 ( 10,000) (1)10,001-15,000(2) 15,001-20,000(3)More than 20,0000 ( 20,000) (4) ___________________________ Thank You _________________ / mark pic pic pic Graphs 1. reaction rate pic 2. pic 3. pic 4. pic 5. pic 6. pic 7. pic 8. pic 9. pic 10. pic 11. pic 12. pic 13. pic 14. pic 15. pic 16. pic References gibibyte A. Churchchill, younger , and tom turkey J. browned (2007), canonical market look into (6th ed. ), foreign sport Thomson South-Western. http//www. krispykreme. co. th/